A Handy Guide to Facebook Image Sizes
Don’t be pixelated, too big, or too small. As a business marketer, these are the image sizes you need to be familiar with in using the new and improved Facebook timeline format. Bookmark, Digg,...
View ArticleEmail + Social = Internet Marketing Success
As published in Social Media Today Email Marketing Is email marketing dead? I’ve written about this two years ago and it keeps coming back. Certainly, mumblings around the social media circuit like to...
View ArticleIf Your LinkedIn Box Isn’t Full, You’re Not Doing It Right
As written for and published on Business2Community LinkedIn Skills Feature Two years ago LinkedIn introduced the “skills endorse” feature, allowing users to quickly endorse one another. “Was that two...
View ArticleBullied Small Business Fights Back with #CloudBully Social Media Campaign
As written for Social Media Today Trademark Theft Goes Social A fun article, “Suing Big Companies in Small Claims Court Is Fun and Easy,” makes it sound reasonably “fun and easy” to go after a big...
View ArticleGive Your Partners Their Due by Showcasing Their Success
By Robert Russo, co-founder of Keycode.com To reiterate my maxims about social media, which you can read here and here, business owners have an obligation to dialogue with consumers: They must initiate...
View ArticleThe Ultimate Reference on Ways to Promote Your Content
By Mike Dane “If a tree falls in a forest and no one is around to hear it, does it make a sound?” The same parallel to the old philosophical adage could be drawn when it comes to promoting your...
View ArticleA Cause Worthy of a Smile: Dental Support Organizations and Social Media
By Michael D. Shaw One of the more overlooked issues concerning health care reform is the relationship between technology and social media, as the former serves the latter regarding news about specific...
View ArticleSimple Ways Law Firms Can Use Social Media More Effectively
If you have a law firm, but don’t know how to make social media work for your business, it’s time to look at this technology from a different angle. Social media has the potential to change the way...
View ArticleThe Socializing Requirements of Social Media
By Brian Robson A misnomer: Social media is exclusively an online phenomenon, where people post, tweet, comment and link to this piece of news or that column of opinion; that it is a purely virtual...
View ArticleMissouri Wins with User Generated Content (#UGC) Advertising
The Missouri Division of Tourism recently launched “It’s Your Show” – an innovative advertising campaign created in partnership with H&L Partners, its St. Louis marketing agency. An extension of...
View Article8 Creative Ways to Get the Most from Your Facebook Page
By Sheena Mathieson There is no denying that Facebook has been one of the biggest and most influential technological advancements in the digital world. In fact, Facebook has paved the way for social...
View ArticleIt’s All About .Social
By Bill Glenn, VP of Marketing for Rightside Social media networks come and go. How many of us remember MySpace? How about Xanga? LiveJournal anyone? The beauty of a .SOCIAL domain is that it evolves...
View ArticleReal Estate: A Social Profession in Need of Social Media
Buying or selling real estate is an inherently social act; it involves the meeting of owners and agents, and prospective clients and their respective brokers and lawyers – it includes sometimes tense...
View ArticleSocial Media Tricks for Better Content Marketing ROI
More than 80 percent of businesses use social media websites like Facebook and Twitter for their content marketing, and according to a Forbes survey, 90% of businesses feel strongly about its place in...
View ArticleHow to Use Twitter to Steal Customers from Your Competitors
By Michael Akinlaby With 42% of Twitter’s users following brands, Twitter is a great place to build brand ambassadors, drive traffic and convert sales. Instead of starting all the way from the scratch,...
View ArticleExpanding the Social Conversation About Goods and Services
By Brian Robson If It’s Important, It’s Social. Here is a simple rule involving the use of social media: If what your business does is important, if what you do is of personal substance and...
View Article5 Habits of Effective Social Media Managers [Infographic]
The amount of necessary actions and recommended tasks that social media managers must engage into is seem downright overwhelming. Not just you must constantly dozens of different profiles every day,...
View Article5 Social Media Steps to Increasing Your Professional Exposure
By Alex Gomez In just a span of a decade, we’ve gone from stuffing our wallets with business cards and carrying resumes in bulky folders to digitally sharing our email addresses, blog sites, Facebook...
View ArticleThe Value of Social Media Marketing Form and Function: Designing Your Own Water
By Eric Barnes If social media marketing has any value, and it does, then it must be able to transform the ordinary into the extraordinary; to take something as commonplace as water – the very stuff we...
View ArticleIntegration Inspiration: Blending Print and Digital for Better #ROI
By Spencer Douglas Digital marketing techniques are understandably an integral part of many sales and marketing strategies these days, but if you are looking to improve your ROI, a blend of the old and...
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